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The Forzathon Shop is an addition to the Forza series and is currently exclusive to Forza Horizon 4. Forzathon Points earned by players can be spent on featured items which change with every season. Items that can be purchased include clothing, horns, cars, and additional wheelspins. The shop can be opened from the #Forzathon menu which can be accessed through either the Home or Horizon Life tab.

There are multiple ways to earn points. The most common is to complete Forzathon daily and weekly challenges. The daily challenge will net the player 10 points and the weekly's is worth 100. The completed and currently available challenges can be viewed on the season's #Forzathon screen. Each season will have an additional bonus to complete as well.

During each hour while players are online, Forzathon Live events also occur that allow drivers to team up to compete in three rounds of challenges. Successful drivers will earn 30 points to spend in the shop. Prior to the events starting, players will be notified on their screens of the locations and given a limited time to arrive.

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